Falling into Flowers by Alison Ellis is a practical business guide for florists who want to strengthen their wedding sales, customer service, planning, and profitability. Drawing on nearly two decades of experience as a wedding florist, Ellis offers clear advice in a friendly, approachable style.
What you’ll learn
- How to become a wedding florist
- How to identify and develop a profitable business niche
- Wedding sales and consultation techniques
- How to price wedding floral work profitably
- Strategies for planning and executing weddings
- Effective client communication and service
The guidance applies to both studio florists and retail flower shops, helping readers build the confidence and systems needed for a more professional wedding-flower business.
Book details
- Author: Alison Ellis
- Length: 120 pages
- Size: 8 × 11 inches